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ING Direct’s ShareBuilder adds eight mutual fund families

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ING Direct’s ShareBuilder is enhancing its existing product offering by adding eight mutual fund families – Vanguard, Fidelity, Pimco, T.

ING Direct’s ShareBuilder is enhancing its existing product offering by adding eight mutual fund families – Vanguard, Fidelity, Pimco, T. Rowe Price, Dodge & Cox, American Century Investments, Dreyfus, and ING.

ShareBuilder has focused on a short list of 250 total funds from the eight fund families to streamline options for investors.

‘Our goal is to take the guesswork out of selecting a mutual fund, which is why we’ve streamlined our offerings to a pre-screened set of high value fund families,’ says Dan Greenshields (pictured), president of ShareBuilder. ‘We’re giving our customers access to industry-leading, professionally managed, no load funds with a proven track record for delivering low-cost investments.’

Mutual funds have been the number one product enhancement requested by the ShareBuilder customer base and continue to be a top search term at sharebuilder.com.

A survey of the ShareBuilder customer base revealed that the average investor would prefer to select mutual funds from a short list of funds, as opposed to having access to the universe of all funds.

ShareBuilder Securities is an online brokerage designed for automatic, long-term investing. The company’s vision is to increase the personal investing rate of the average American by helping individuals build and manage wealth over the long term.

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