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First Allied launches Guided Portfolio Solutions


Independent broker/dealer First Allied Securities has launched Guided Portfolio Solutions, a wealth management platform for financial advisers.

Independent broker/dealer First Allied Securities has launched Guided Portfolio Solutions, a wealth management platform for financial advisers.

It aims to give advisers a streamlined approach to conducting fee-based investment management from the client proposal through account implementation, trading, performance reporting and ongoing support.

‘This open-architecture system is the first step in a series of adviser-driven services that will set First Allied apart in the financial services industry,’ says Frank Campanale (pictured), chairman and chief executive officer of Advanced Equities Wealth Management, First Allied’s wealth management unit. ‘Today we are helping advisers simplify and increase the efficiency of their advisory business. Next, we will expand the platform’s capabilities to eventually culminate in a complete wealth management solution suite.’

Joseph Mrak, chief executive of FolioDynamix, says: ‘We are extremely pleased to have partnered with First Allied. It’s a great opportunity to work with a market innovator such as First Allied to deliver a comprehensive, cost-effective advisor platform for their fast-growing advisory business.’

First Allied advisers are able to tailor client plans based on individual risk tolerance and goals and objectives in a consistent manner across all investment products residing on the platform. GPS leverages asset management firms and strategies, and will allow a significant degree of customization at both the product and client levels. Advisers can use an intuitive web interface to generate customized proposals based on their individual client recommendations. Additionally, the same interface allows for individually customized, consolidated performance reporting across all client accounts into a single deliverable for each client.

GPS debuted at First Allied’s national conference with the introduction of Fund Allocator. Fund Allocator is a managed mutual fund programme that leverages proprietary market models from Advanced Equities Asset Management, First Allied’s in-house money management firm. The models drive recommended asset allocations utilizing multiple mutual funds within each asset class that have been screened and ranked by AEAM.

Following the debut of Fund Allocator, a host of additional products and services will be unveiled on the GPS platform throughout the remainder of 2009. These will include a separately managed account programme that can leverage AEAM’s proprietary asset allocation models or be customized to satisfy a client’s single asset class investment management needs. These SMA capabilities will offer access to a wide array of world class investment managers representing a variety of style-specific investment methodologies.

Unified managed account capabilities will include overlay management services of ongoing tactical asset allocation; ongoing manager search and selection; and continuous investment and tax management.

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