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Westrock appoints Dana Reed head of marketing


Westrock Group, a financial services holding company, has hired Dana Reed as head of marketing.

Westrock Group, a financial services holding company, has hired Dana Reed as head of marketing.

Reed will be responsible for overseeing all marketing and business development activities at Westrock, with a focus on growing the newly-formed Westrock Institutional Group and Westrock Asset Management.

‘Dana brings a wealth of institutional client service expertise to Westrock. Her track record of success in investment banking and institutional sales demonstrates her keen ability to connect with people and grow relationships,’ says Donald H. Hunter, Jr., president and chief executive officer of Westrock Group. ‘In the new competitive landscape, the quality of your people and their ability to assist clients is paramount. Dana will be an asset to our firm.’

‘I’m delighted to be joining Don and the team at Westrock,’ says Reed. ‘I’m especially excited about the prospects of growth for both Westrock Institutional Group and Westrock Asset Management. Westrock has already established itself as a wealth manager of choice for individuals by offering customized products and a transparent investment process. I look forward to helping Westrock expand its presence among institutions.’

On 9 September 2009, Westrock Group announced it had been acquired by the Lower Brule Sioux Tribe of Lower Brule, South Dakota, making it the first 100 per cent tribally owned financial services firm and one of the largest minority-owned financial services firms in the country. The firm’s Westrock Asset Management subsidiary recently entered into a joint venture with Creighton Capital Management, which will offer quantitative portfolios to institutions and other qualified investors.

Most recently, Reed was a vice president in institutional sales at Friedman, Billings, Ramsey, where she began working in 2002. She earlier held positions in the investment banking divisions of J.P. Morgan, and Utendahl Capital Partners, where she helped start the firm’s corporate finance and advisory practice. She began her career in 1996 in the investment banking division of Goldman Sachs.

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