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Pennsylvania Reit introduces USD25,000 sweepstakes


Pennsylvania Real Estate Investment Trust has launched its Holiday ’09 Unwrapped campaign, which includes a USD25,000 sweepstakes and shopping promotions.

The campaign is designed to stimulate shopping in Preit’s malls and mall websites.

The campaign hallmark is a holiday sweepstakes, running from 27 November through 13 December and giving shoppers at each of Preit’s 39 properties a chance to win USD25,000 cash.

For every USD75 spent, shoppers get a chocolate bar, which once unwrapped reveals a contest entry form.

Every Preit mall will select two semi-finalists each day and host an event to "unwrap" a single finalist. Finalists unwrap three gifts to see if they have won the USD25,000 cash grand prize, USD1,000 cash, or another prize. All semi-finalists receive qualifier prizes.

There is the potential for a grand prize winner at each mall, totalling nearly USD1m in possible payouts.

"Shoppers deserve the promise of quality and value for their holiday shopping," says Judy Trias, Preit ‘s vice president of retail marketing. "Our retailers deliver that year-round, but we wanted to give our shoppers even more than they expect this year."

A key element of Holiday ’09 Unwrapped is an interactive holiday website, designed to "unwrap shopper stress". Mall home pages feature links to a printable holiday checklist, trends and tips, mall hours, retailer promotions and coupons, and a shopping countdown clock. Website visitors can also send free holiday e-cards and letters to Santa. Nearly half of Preit malls now have a Facebook page that provides fans with daily updates and special shopping incentives.

Early shoppers will benefit from Black Friday specials including a 5am opening at each Preit mall and the sweepstakes kick-off. Many malls will offer free refreshments and entertainment.

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