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Altegris appoints Andrea Trachtenberg as chief marketing officer


Altegris, a provider of alternative investments, has appointed Andrea Trachtenberg as chief marketing officer.

Trachtenberg will focus on building the Altegris brand and delivering marketing programmes and initiatives, as well as sales growth strategies for the high net worth, independent broker dealer and RIA channels.

"At Altegris, our team of experienced industry professionals seeks to provide institutional quality premier alternative investments to the wealth advisory community and sophisticated investors," says Jon Sundt, president and chief executive of Altegris. "Andrea has a proven record of building client-centric marketing strategies, and an extensive background in the financial services industry. Her addition to Altegris reflects our serious dedication to offering and expanding the best platform of alternative investment solutions available."

Trachtenberg was previously the founder and managing director of Ivory River Group, a boutique marketing consulting firm that served the needs of financial and professional services firms.

Prior to that, Trachtenberg was senior vice president and head of global marketing for Lehman Brothers Global Investment Management where she spearheaded the creation and launch of a new global external and internal branding strategy.

Before Lehman Brothers, she was senior vice president and chief marketing officer for asset management firm Neuberger Berman.

"Altegris is the leader in providing access to high quality alternative investments. I am impressed by its singular focus on providing world-class research, investment, distribution, technology and client services," says Trachtenberg. "I am excited to join Altegris as we look to further enhance our capabilities, and meet the increasing demand for trusted and intelligent alternative investments and solutions."

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