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SecureVest to launch mini prime brokerage business

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SecureVest Financial Group and Aim-To have formed an alliance through which SecureVest will launch a new mini-prime brokerage business in March 2010.

The venture, referred to as Alpha PB, will provide a front end execution, OMS and risk-management platform which will interface directly with SecureVest’s routing and execution portals.

It will also provide access to SecureVest’s prime broker products and services designed to meet the requirements of private investment funds and family offices.

"Private investment funds, high net worth individuals and separately managed accounts need a seamless way to integrate self directed trading activities with the disciplined investment practices of their wealth managers and private bankers," says John T. Vaughan, president of Aim-To. "By leveraging Aim-To’s technology platform with SecureVest’s broker-dealer expertise, we are able to provide our clients with a premium service at a lower cost."

Alpha PB will target small to mid-size private investment funds, family offices and separately managed accounts looking to become more proactive in the construction, maintenance and risk management of their portfolios, including managing segments of their portfolio directly.

"There is a need for our clients to have access to the best risk and portfolio management tools," says August Cellitti, chief executive of SecureVest. "This alliance enhances our broker/dealer services to include access to a technology platform that will be providing key intra-day risk, portfolio and operational management tools to complement our expert client service."

Based in New Jersey, Aim-To offers consulting, plus front, middle and back-office solutions for hedge funds.

SecureVest is a full-service broker-dealer with operations in New Jersey, Florida and California catering to both retail and institutional accounts with a focus on fixed income securities.

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