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Saxo Bank launches equity platform for private investors


Saxo Bank has launched an equity platform which aims to meet the demand for more complex trading techniques and better analysis tools.

It enables trading of more than 11,000 stocks listed on 23 major exchanges worldwide, 6,000 single stock CFDs, 800 exchange-traded funds and 20 index-tracking CFDs.
The platform allows clients to use peer groupings to find comparable companies and compare investments to peer averages.

It includes share price performance, operational performance and valuation multiples including three years forecasts of aggregated analysts estimates, enabling clients to explore stock price sensitivities to commodities, currencies and interest rates.

In addition, the platform allows users to exchange information with other investors to validate the decision making process, offering opportunities to hedge their portfolio risks through techniques such as shorting CFDs.
According to theWorld Wealth Report 2009by Merrill Lynch and Capgemini, almost half the world’s richest investors have lost confidence in their fund and wealth managers since the financial crisis unfolded. Saxo Bank believes its new equity platform will attract investors who are looking to make investment decisions based on substantiated and peer-reviewed information.
Jeff Saul, head of group equities at Saxo Bank, says: “Most platforms only allow traders to buy and sell stocks without any risk minimization. The Saxo Equity Platform enables clients to invest in a specific stock, buy a basket of comparable companies, and short sell a comparable company or the index with a CFD – all with a few clicks. The intuitive lay out of the platform as well as the simplicity to obtain information and place orders is why we expect the new platform will double our client numbers over the next two years.”
The platform also includes a research centre covering the 11.000 largest global companies with detailed company profiles, including five years of historical data and three years of forward consensus estimates on profit and loss, balance sheet, cash flow and operational performance as well as valuation. To help investors manage their risk, the research centre also includes company labelling such as growth focus, growth rate, beta, financial risk, operational risk, cyclicality and revenue splits by division and geography.
To enable online discussion and feedback on investors’ investment ideas, Saxo Bank has added investment information and discussion facilities from the multi-language online investor forum EuroInvestor, which it acquired a 39 per cent stake of in March 2009. EuroInvestor attracts 1.8 million unique users per month from across Europe.

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