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Michel Longhini, Executive Managing Director of UBP’s Private Banking division

UBP appoints Michel Longhini managing director of private banking


Union Bancaire Privée has appointed Michel Longhini, formerly head of BNP Paribas Wealth Management International, as managing director of its private banking division.

Longhini, a wealth management specialist, will take up his position in early September and will also have a seat on the bank’s executive committee.
“We are delighted that Michel Longhini is joining UBP,” says Guy de Picciotto, chief executive of UBP. “His global vision, management skills and vast experience in private banking, especially in the Asian markets, will be major benefits to our growth and development strategy.”

Longhini’s primary mission will be to open up new markets in Asia, the Middle East and Eastern Europe, while continuing to grow the bank’s overall private banking business. As a member of the executive committee, he will contribute to adapting UBP to the new international economic and financial environment.
“UBP is a leader in wealth management. I am excited about joining UBP’s teams of professionals in order to help develop the bank’s private banking activities by capitalising on the company’s strong entrepreneurial culture,” says Longhini.

He will be based in Geneva and will report directly to Picciotto.
Longhini has more than 20 years’ experience in private asset management. In 2008 he became director general of BNP Paribas’ international private banking operations in Paris. He had been a member of the wealth management division’s executive committee since 1999, first as global head of financial services and products, then as the regional head of BNP Paribas Private Bank in Asia, based in Singapore.

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