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Societe Generale Private Banking makes senior level appointments


Societe Generale Private Banking has appointed Laurent Joly as global head of wealth planning, fiduciary services and life insurance.

He will be based at the private bank’s head office in Paris.

Joly replaces Olivier Gougeon, previously global head of wealth planning and fiduciary services, who was recently appointed chief executive officer of Societe Generale Private Banking for South Asia. 
Joly, 45, started his career in 1989 at the inspection department of Societe Generale group. From 1996 to 1998, he was the assistant director of a group of bank agencies within the retail network in France. Then, in 1998, Joly was appointed director of e-banking projects of Societe Generale (French Retail Network). In 2000, he headed a subsidiary of Societe Generale group, in charge of distributing high-end investments. In 2003, he was appointed head of sales of Societe Generale Private Banking France, before joining Societe Generale Bank & Trust in Luxembourg as head of private banking activities in 2006.
Claudio Bacceli has been appointed head of private banking at Societe Generale Bank & Trust Luxembourg, replacing Joly.
Bacceli, 54, started his career in 1980 at Banca Commerciale Italiana (Intesa Group), in the bank’s Italian and international retail banking operations. Between 1994 and 2004, Bacceli held various positions at the Société Européenne de Banque in Luxembourg (Intesa group), notably as an administrator. He joined Societe Generale Bank & Trust in Luxembourg in 2005 as director, in charge of wealth planning. He was then appointed deputy head of private banking activities in 2008 and head of sales in July 2009. 
Francois Farjallah has been appointed deputy head of private banking and head of sales at Societe Generale Bank & Trust Luxembourg, replacing Bacceli.
Farjallah, 38, joined Societe Generale Private Banking in 2007 as chief executive officer of the Greek branch and member of the executive board of Societe Generale Private Banking Middle East in Dubai. Prior to this he spent nine years at Credit Suisse, where he occupied different roles, including senior private banker in Switzerland covering the Greek and Cypriot markets, and chief representative in the Levant, managing the Credit Suisse subsidiary in Lebanon. 

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