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Axis Bank launches AxisDirect

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Axis Bank, India’s third largest private Bank has moved into the retail brooking business with the launch of online trading platform AxisDirect.

AxisDirect, a product of Axis Securities and Sales Limited – a wholly-owned subsidiary of Axis Bank – will offer customers multiple options for trading in cash, derivatives, and IPO segments through NSE and BSE. The customers will also have access to independent third party research, stock research and analysis tools, and a host of innovative features and functionalities.

"We are very excited about this new initiative," says Shikha Sharma, MD and CEO, Axis Bank. "A considerable amount of time has been invested in talking to customers, understanding the need gaps and what we can do to bridge those gaps. We have tried to design and develop unique functionalities and make it easier for the customers to invest in markets using AxisDirect. We have partnered with Tata Consultancy Services (TCS) to develop this uniquely different platform. We will continue investing in the platform to ensure delivery of superior services and provide customers a one-stop-shop solution for trading or investing."

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