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Scottrade’s FocusShares launches new family of 15 low-cost ETFs

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FocusShares has launched 15 new low-cost ETFs benchmarked to indexes licensed from Morningstar, Inc. The Focus Morningstar ETFs begin trading on Wednesday 30 March on NYSE Arca and are the first investment products sponsored by FocusShares since being acquired in June 2010 by Scottrade Financial Services, Inc, the parent holding company of Scottrade, Inc.

Each Focus Morningstar ETF is among the lowest-cost ETFs in its category available today. Online trading of these ETFs will be available commission-free to Scottrade brokerage customers and registered investment advisors using Scottrade Advisor Services as their custodian. Investors and advisors who are not Scottrade brokerage customers can purchase FocusTM Morningstar ETFs through their brokerage firms by paying applicable commissions.

“As a company committed to helping people make better investing decisions, these new ETFs are a logical extension of the products and services Scottrade has been providing for 30 years,” says Scottrade Founder and CEO Rodger Riney (pictured). “There is a growing demand for ETFs among individual and institutional investors as well as financial advisors, and we wanted to provide funds that we believe investors could find great value in that haven’t been available before.

“Focus Morningstar ETFs are the most comprehensive suite of ETFs based on Morningstar domestic equity indexes. We are providing both investors and active traders with an easy and relatively inexpensive way to implement multiple investment strategies.”

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