Lyxor Asset Management has appointed Herman Chen as Head of Lyxor ETF distribution for the Asia Pacific region, based in Hong Kong.
Chen will further promote the Lyxor ETF brand to its institutional client base with a particular focus on sovereign wealth funds. He will also work towards strengthening our ETF franchise awareness in the various regional retail markets.
Chen joins from BlackRock where he was in charge of promoting the IShares product for the past three years to Chinese institutional clients. Prior to that, Herman Chen was with ABN Amro in equity derivatives sales. Herman holds a Bachelor of Business Administration from the National University of Singapore (NUS).
Lyxor is the 4th largest global ETF issuer and 2nd largest in Europe, with AuM of EUR48.2bn as the end of 2010. As of 31st March 2011, there is a total of 38 ETFs cross-listed on SGX and HKEx, offering access to various developed markets, selective Asian emerging markets and 2 broad-based commodity indices.