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Kranefuss and Tobin launch ETF Opportunity Partners

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Lee Kranefuss and Rory Tobin (pictured) have formed ETF Opportunity Partners, a new firm that focused on driving transformational opportunities in the rapidly-expanding global Exchange-Traded Fund (ETF) industry.

The founding partners of the firm bring a wealth of ETF, asset management and capital markets experience to the venture. Both were instrumental in the development of iShares, the world’s largest ETFprovider. Kranefuss is the former Global CEO of iShares, while Tobin is the former CEO of the International iShares business.

During their time at iShares, assets under management grew from USD2bn in 2000 to USD470bn, accounting for nearly 50% of the global ETF marketplace. Kranefuss and Tobin were instrumental in the development of critical mass in the ETF product category in North America, Europe, Asia and Latin America. ETF Opportunity Partners expects to pursue a number of organic and inorganic opportunities to drive continued change and innovation in the ETF industry.

Kranefuss says: "ETFs have been one of the most successful financial products of the past 50 years – bringing investors liquidity, diversification, low cost, and access to a wide range of asset classes around the world. While asset growth in the ETF industry has been tremendous, much more room exists to serve investors well through innovative ETF products and services. ETF Opportunity Partners has been set up to drive that change across the globe."

Tobin adds: "The global ETF opportunity is even greater today than at any time in the past ten years. Across Europe, Asia, and Latin America, there are exciting opportunities to bring ETFs to more investors in more countries with quality investment products that serve their requirements. We believe the industry will see significant change as investors and regulators demand greater fiduciary alignment between ETF providers and the ultimate investor. Too often there has been a lack of transparency in products sold as ETFs, and we expect a reshaping of the regulations and the industry for the benefit of investors globally.

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