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PowerShares QQQ signs multi-year deal to sponsor Champions Series

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PowerShares QQQ has signed a multi-year agreement with the Champions Series to become the title sponsor of the national tennis circuit. Currently a title sponsor of the PowerShares QQQ Champions Challenge tournament on 22 October at the United Center in Chicago, PowerShares QQQ will become the umbrella sponsor of the entire series starting in 2012.

The Chicago-based company joins GEICO, ASG Software Solutions, Tennis Magazine, Donnay, Kimpton Hotels, Citation Shares, Izod and the USTA as official partners of all twelve annual Champions Series tournaments. Other corporate partners with title sponsorship of individual Champions Series tournaments include Staples, HSBC, Cancer Treatment Centers of America, Leeann Chin and Washington Trust.

The Champions Series features world-renowned tennis icons including Andre Agassi, Pete Sampras, John McEnroe, Jim Courier. Jimmy Connors, Michael Chang, Mats Wilander, Ivan Lendl and more competing in one-night tournaments for ranking points and a bonus pool totalling USD1 million that will be shared by the top three finishers at the conclusion of the 12 one-night tournaments.  Each one-night tournament features four Champions Series players playing in 1-set semifinals followed by an 8 game pro-set championship match.

“We are thrilled to expand our partnership with PowerShares QQQ to include the title sponsorship of the entire Champions Series starting in 2012,” says Jim Courier (pictured), Founding Partner of the Champions Series. “The deepening of our partnership with PowerShares QQQ today is a testament to both the effectiveness of the Champions Series format for our corporate partners and the commitment and competitiveness of our fantastic group of tennis legends.”

“Our sponsorship of the Chicago leg of the 2011 Champions Series tour has garnered valuable exposure for PowerShares QQQ,” said Jason Schoepke, Chief Marketing Officer at Invesco PowerShares. “We are excited to continue our partnership and extend our reach to a broader audience nationwide.”
The Champions Series is a New York-based tennis circuit for champion tennis players over the age of 30, created in 2005 by InsideOut Sports + Entertainment which is co-owned and operated by former SFX executive Jon Venison and former world No1 Jim Courier.
 

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