Bringing you live news and features since 2006 

Bramdean Asset Management to launch online funds supermarket

RELATED TOPICS​

Bramdean Asset Management has confirmed that it is planning to launch an online funds supermarket called beesandhoney.com. The launch of the site is scheduled to take place in the middle of 2012.

beesandhoney.com will target the retail market and offer investors the ability to buy investment funds via the site with or without an ISA wrapper. The site will also have a high level of content, with contributions from investment professionals and journalists, which will be a major differentiating factor between beesandhoney.com and other sites. The non-executive Chairman of the company will be advertising expert, Robin Wight, the man responsible for the original Orange campaign (“The future is bright, the future is Orange”) and for the 118 118 launch campaign.

One of the main aims of the site will be to demystify investing and to debunk the jargon that is associated with current financial services offerings thereby helping the retail investor in making an informed decision.

Wight says: “I am delighted to be the Chairman of what I believe will be a very different offering in the financial services industry. There is a need for a fresh new approach to the way that investment products are sold. beesandhoney.com will have a high level of content, which is important as we want to have a dialogue and ongoing relationship with our customers.”

Nicola Horlick (pictured), CEO of Bramdean, says: “The FSA has undertaken a major review of the way that investment funds are sold (the Retail Distribution Review), which will benefit consumers as front-end charges will disappear. There is a greater need to save as house prices stagnate and pension provision has been reduced for many people. beesandhoney.com will provide investors with the information that they need to make informed choices and will allow them to invest at a low cost. A full range of investment funds will be offered on the site.”

 

Latest News

Figment Europe, a provider of institutional staking infrastructure, writes that it is solidifying its presence in the heart of Europe’s..
Saving and investing app, Moneybox, has doubled the number of ETFs available on the platform, in the light of ‘growing..
Global X ETFs has announced the appointment of Ryan O'Connor as its Chief Executive Officer effective as of April 8, 2024. ..
Value-driven structured credit investing firm, Angel Oak Capital Advisors, LLC, has announced the completed conversions of two of its mutual..

Related Articles

Jigna Gibb, Bloomberg
Bloomberg Indices has recently hired Jigna Gibb as Head of Commodities and Crypto Index Products, to lead its commodities and...
Robert Minter, director of ETF investment strategy at abrdn takes a look at passive investing in commodities and shares his...
Ryan McCormack, Invesco
This year sees the 25th anniversary of Invesco’s QQQ, the USD240 billion ETF – the fifth largest ETF in the...
ETFs
The European ETF market achieved a record 28 per cent growth – reaching over USD1.8 trillion assets under management (AUM)...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by