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Heartwood partners with seven platforms


Heartwood, an independently owned investment and wealth management company, has established partnerships with seven key platforms, including Novia, Transact and Standard Life.

Heartwood Investment Management’s IFA proposition is based on a scalable and consistent investment process that provides multi-asset portfolios available as tax-efficient funds through platforms, or through models or discretionary fund management via strategic partnerships. 
The new operation is led by Head of Intermediary Sales, Mark Rockliffe (pictured), who has over 20 years’ experience in the investment industry, most recently launching SEI Investments’ Strategic Portfolios to the UK IFA market.
Rockliffe says: “The initial response from a number of IFA firms has been very positive. The boutique nature of Heartwood, coupled with the institutional process with which Heartwood Investment Management manages money, is resonating very well with our target Intermediary audience. This has enabled Heartwood to secure platform agreements with a number of partners very quickly.”
Heartwood Investment Management’s ability to manage money in a risk-budgeted manner, making use of both active management and passive instruments, has enabled it to consistently deliver in line with clients’ expectations. This adds an additional level of comfort for IFA firms when making their decision to outsource, allowing Heartwood to offer an attractive partnership for IFAs in the all-important run-up period to the implementation of RDR in December 2012 and beyond.
Dave Field, head of institutional business at Novia, says: “We have seen considerable IFA demand for the Heartwood funds and are delighted to be able to offer these to our IFA users via the Novia platform.  The boutique nature of Heartwood, coupled with diversification through a global, multi asset investment style has given Heartwood a strong reputation in the investment community.  Novia now has over 30 DFMs on the platform, providing IFAs with a real choice for their outsourcing needs, in the post RDR world.”

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