Asset International (AI) has appointed John Lee to the newly created position of managing director of the firm’s European business. Based in AI’s new, consolidated London office at 200 Aldersgate Street in The City, he is responsible for managing the overall commercial success of AI’s brands in Europe, which include Strategic Insight, The TRADE Limited, PLANSPONSOR Europe, Global Custodian and Philanthropy Management.
Lee, who reports reports to New York-based Jim Casella, Chief Executive Officer of Asset International, will act as Asset International’s senior client-facing officer in Europe and coordinate collaborative opportunities among the brands to ensure that Asset International’s rapid European growth continues.
Lee is founder and publisher of The TRADE Limited, the London-based publisher of The TRADE, The TRADE Asia, The TRADETech Daily and of the daily news site www.thetradenews.com. Lee is also the co-founder of writing and research consultancy Information Partners, which works closely with the Society for Worldwide Interbank Financial Telecommunication (SWIFT). He will continue to be responsible for The TRADE’s media properties and event programs. The TRADE Limited was acquired by AI in June 2009.
"Asset International’s rapid growth in Europe prompted us to choose a leader who has the industry-wide credibility and connections to represent AI to the global financial community,” says Castella. “He has significant experience building and enhancing brands and creating synergies across multiple products and services. John also possesses the management expertise to help ensure that AI’s senior people continue to be highly accessible to our growing client base in London and across Europe."
Prior to establishing The TRADE, Lee was a co-founder and publisher of GSCS Benchmarks, the leading European global custody title, and was co-founder and director of Financial-i, Global Transactions magazine and Capital Horizons, which focused on emerging markets investing. He has authored and edited books on global custody and the UK financial services market.