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Praxis Group appoints new director for Swiss operation


Rupert Pleasant (pictured) has joined PraxisFiduciaries (Switzerland) SA as executive director with responsibilities for marketing and business development.

Pleasant’s role will focus on developing the Swiss market for the group as well as activity in several other jurisdictions.

Pleasant brings 20 years’ experience of international finance to Praxis, having worked in banking and trust roles in London, Hong Kong, Guernsey, and South Africa, before moving to Switzerland.
Most recently Mr Pleasant was managing director of IFM Trust SA, based in Geneva, a post he held for four years.

As a director at Praxis, Pleasant will be responsible for developing and managing relationships with key partners, and moving the Praxis offering into new markets.

“Over the last few years financial services providers have had to put more focus onto developing new markets. In challenging economic times maintaining strong relationships with existing clients and developing a compelling offering for new business partners is increasingly important,” says Pleasant. “I hope that I can use my skills and experience in this area to further boost Praxis’ business in the Swiss market, and further afield.”

Rob Fearis, Praxis Group director, says: “Rupert’s experience in international finance will add an extra dimension to the group and ensure we maintain our high standards of client care as well as increasing our visibility in the marketplace.”

Pleasant holds an MBA from the University of Cape Town and is a Councillor on the executive committee of the British Swiss Chamber of Commerce.

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