Franklin Templeton Investments has expanded its mobile offerings with the launch of an iPad app, providing a powerful way for on-the-go US financial advisors and investors to quickly access fund information and portfolio manager perspectives.
The Franklin Templeton app, which can be downloaded for free from the Apple App Store on iTunes, provides engaging, interactive access to information on Franklin Templeton’s complete line-up of mutual funds and timely video and commentary from the firm’s investment professionals. Users have the option to customise elements of the app to match their preferences and interests.
"Financial advisors and investors are becoming increasingly mobile and placing greater importance on being able to easily access information when and where they need it. There is a clear need to deliver fund information in new formats consistent with their changing preferences," says David McSpadden, senior vice president of Global Advisory Services. "The Franklin Templeton app for the iPad is part of our efforts to leverage mobile technology and social media as we continue to evolve the ways in which we connect with and serve our clients."
With the Franklin Templeton app, users can search for funds, explore individual funds in detail, view portfolio manager videos, read investment commentary and email fund fact sheets directly from an iPad. The app’s briefcase feature enables customisation with the ability to save and quickly recall frequently used information in three categories — Funds, Literature and Video. An informational video highlighting the app’s features is available at franklintempleton.com/ipad.
In addition to the new iPad app, Franklin Templeton’s mobile site offers an optimised version of franklintempleton.com for iPhone, Android and BlackBerry users. The mobile site features key web content relevant to mobile users, including price and performance data for Franklin Templeton funds.
