Bringing you live news and features since 2006 

Brazil flag

Citigroup appoints Helio Lima Magalhaes as Citigroup country officer for Brazil


Helio Lima Magalhaes has been appointed Citi Country Officer (CCO) for Brazil. Magalhaes, who returns to his native Brazil and Citi after thirteen years, will report to Francisco Aristeguieta, Chief Executive Officer Latin America.

“We are pleased to welcome back Helio to Citi as CCO of Brazil, a market that stands out within emerging markets around the world and is critical for the success of our strategy in Latin America,” says Aristeguieta.

“We count on Helio’s experience to further expand our presence in Brazil, establishing strong client relationships and driving growth in the country, while reinforcing the strong local roots of our franchise through sound Citi Foundation programs,” says Manuel Medina-Mora, Chief Executive Officer, Global Consumer Banking and Chairman of Mexico & Latin America. “We would leverage on Helio’s experience, proven leadership and profound understanding of the market to ensure that Citi Brazil excels while driving consistent profitability across all our businesses.”

Citi has 7,000 employees in Brazil, more than 400,000 retail accounts, 101 Citibank branches, 100 Credicard branches and 5 million credit cards.

Lima Magalhaes replaces Gustavo Marin, who has served as CCO in Brazil since 2005. He returns to Citi after 13 years with American Express, where he served as Head of Global Networks Services for the Americas, Country Manager of American Express Mexico and President of American Express Brazil.

Prior to that Lima Magalhaes held several positions at Citi between 1988 and 2001, including serving as Vice President of Marketing and Products for Citibank Latin America in 2001 and also heading the Operations and Technology division for the region in 2000. From 1997 to 2000, he led the Global Technology and Operations division for Citibank’s Private Banking, and from 1994 to 1997 he was Vice President of Technology for Credicard Citi Brazil. Before that he served as Marketing Director for Citibank Brazil’s consumer banking and Chief Technology Officer for the Retail Division. Prior to joining Citibank in 1988, he was Chief Technology Officer at Argos Insurance.

Lima Magalhaes has a bachelor’s degree in Electrical Engineering from George Washington University and a master’s in Computer Science from the Catholic University of Rio de Janeiro.


Latest News

Raymond James Investment Management plans to launch an ETF product platform in 2025 to support strong client demand in alignment..
Aniket Ullal, Director of ETF Data and Research at CFRA Research, has written a note looking at ETFs with exposure..
Tradeweb reports the following data derived from trading activity on the Tradeweb Markets institutional European- and US-listed ETF platforms...
iShares writes that its assets under management have reached USD4 trillion. The firm says this comes off the back of..

Related Articles

Kelli Keough, SoFi
Fintech company, SoFi, launched in 2011, initially offering student-loan refinancing, then expanding into personal loans, mortgages, credit cards, banking services,...
Chris Lo, Columbia Threadneedle
In a recent insight on India by Columbia Threadneedle Investments, the firm reports that the country’s economic reforms, which aim...
With an election on the horizon in the United States a group of ETFs is poised to capture investments on...
Robot worker
Qraft Technologies, based in South Korea, specialises in the use of AI in security selection and portfolio construction....
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by