Helio Lima Magalhaes has been appointed Citi Country Officer (CCO) for Brazil. Magalhaes, who returns to his native Brazil and Citi after thirteen years, will report to Francisco Aristeguieta, Chief Executive Officer Latin America.
“We are pleased to welcome back Helio to Citi as CCO of Brazil, a market that stands out within emerging markets around the world and is critical for the success of our strategy in Latin America,” says Aristeguieta.
“We count on Helio’s experience to further expand our presence in Brazil, establishing strong client relationships and driving growth in the country, while reinforcing the strong local roots of our franchise through sound Citi Foundation programs,” says Manuel Medina-Mora, Chief Executive Officer, Global Consumer Banking and Chairman of Mexico & Latin America. “We would leverage on Helio’s experience, proven leadership and profound understanding of the market to ensure that Citi Brazil excels while driving consistent profitability across all our businesses.”
Citi has 7,000 employees in Brazil, more than 400,000 retail accounts, 101 Citibank branches, 100 Credicard branches and 5 million credit cards.
Lima Magalhaes replaces Gustavo Marin, who has served as CCO in Brazil since 2005. He returns to Citi after 13 years with American Express, where he served as Head of Global Networks Services for the Americas, Country Manager of American Express Mexico and President of American Express Brazil.
Prior to that Lima Magalhaes held several positions at Citi between 1988 and 2001, including serving as Vice President of Marketing and Products for Citibank Latin America in 2001 and also heading the Operations and Technology division for the region in 2000. From 1997 to 2000, he led the Global Technology and Operations division for Citibank’s Private Banking, and from 1994 to 1997 he was Vice President of Technology for Credicard Citi Brazil. Before that he served as Marketing Director for Citibank Brazil’s consumer banking and Chief Technology Officer for the Retail Division. Prior to joining Citibank in 1988, he was Chief Technology Officer at Argos Insurance.
Lima Magalhaes has a bachelor’s degree in Electrical Engineering from George Washington University and a master’s in Computer Science from the Catholic University of Rio de Janeiro.