Private investment office Bedrock, located in Geneva, London and Monaco, has launched its advisory board.
The board will be consulted regularly on the macro economic environment as well as the strategy of the business to make best use of its members’ wide ranging expertise.
Henrique Meirelles (pictured) who was president of the Central Bank of Brazil from 2003 to 2010, together with existing Bedrock adviser Jeff Keil, former vice chairman, and member of the Executive Committee of the Republic National Bank of New York, will be the initial members of the advisory board, with additional members to follow in due course.
Meirelles’ addition to the advisory board will be used to help Bedrock strengthen its expertise in emerging markets and Brazil in particular.
Meirelles saiys: “Bedrock recognises the potential opportunities available in Brazil and although it is a market they already know well, I am keen to utilize my knowledge to assist them in engaging further in this key emerging market.”
Maurice Ephrati, managing partner and co- founder, says: “This is a major move for Bedrock and we are delighted Henrique is supportive of these efforts to expand our emerging markets capabilities. We are thrilled he has agreed to chair our advisory board to further strengthen the growth of the company. It is also a huge testament to the team who has built up the business to where it is today.”