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BNY Mellon Investment Management hires Dan Cronin for RIA channel

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BNY Mellon Investment Management’s strategic business development group has hired 25-year financial services sales veteran Dan Cronin to join the firm as senior vice president, responsible for business development in the registered investment advisor (RIA) channel.



Cronin (pictured), whose career has been spent helping RIAs find solutions to their evolving needs across custody, brokerage and investments, joins the firm from RBC Advisor Services, where he was a senior vice president responsible for business development for RBC’s full-service custody and brokerage offerings to RIAs.

"Dan will be responsible for increasing the market share of BNY Mellon Investment Management strategies and Dreyfus funds at our largest, most sophisticated RIA clients across the nation," says Robert Capone, executive vice president, strategic business development. "Working in close collaboration with our RIA regional consultants, Dan will ensure that we are properly addressing and prioritizing the investment needs of the full spectrum of the RIA market."

Cronin will report to David DiPetrillo, who heads the RIA channel.

Prior to joining RBC, Cronin was a regional vice president for Fidelity Investments institutional wealth services, where he managed a team responsible for custody and institutional brokerage sales to asset managers. Prior to that role, he was a vice president of sales at Fidelity Investments’ registered investment advisor group, where he sold custody and institutional brokerage services to fee-based RIAs with AUM between USD50m and USD5bn.

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