Charles Schwab has launched the Schwab Advisor Center app for the iPad.
Advisers will now be able to access key client data such as balances, positions and transactions from their iPads.
The new app is customised for the tablet format including large charts that offer insights into daily account movements and scrolling quotes that help advisors track the movements of the indices, stocks, and funds that are most important to them.
“Advisers have told us they’re using iPads to access key client information and custodian websites while away from their desks,” says Neesha Hathi, senior vice president of technology for Schwab Advisor Services. “It’s also becoming common for advisers to load reports and presentations on their iPads so they can use them in client meetings. We hope our new Schwab Advisor Center app for the iPad will help advisers become even more productive, and also assist them in delivering an enhanced client experience.”
Advisers can further customise the app by adding stock and mutual fund quotes to the ticker at the bottom of the screen. The new position charts give advisers a snapshot view of how an account’s equity or mutual fund’s positions are performing over the course of a day. They also show a graphical representation of both recent changes in the price of all positions in an account and relative size of the position. Pop-up details for account balances and history allow advisors to access the data they need all in one view.
Earlier this year, Schwab announced the launch of the adviser app for iPhone, which currently has nearly 4,000 downloads. The app allows advisers to view their clients’ account balances, positions and transactions, and they can easily tap into the real-time data they need from Schwab Advisor Center without having to be tied to their desks.
