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Societe Generale Private Banking strengthens commercial structure for wealthy Middle East and African clients

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Societe Generale Private Banking has made a number of appointments designed to strengthen the commercial structure it has developed to serve wealthy Middle East and African clients.



Eddy Abramo is appointed global market manager for Middle East clients, and Jean-Paul Rame becomes global market manager for Africa.

As global market manager for Middle East clients, Abramo will lead and coordinate the commercial teams dedicated to this demanding clientele, which are located in Dubai, Abu Dhabi, Geneva, London, Luxembourg and Monaco. He remains chief executive officer and commercial director at Societe Generale Private Banking Middle East in Dubai.

Rame will oversee all the private bank’s activities for African clients, a segment with significant growth potential. Working with local commercial heads, he will be responsible for defining the global marketing approach and associated action plans for these clients, whilst also proactively building synergies with other Societe Generale group businesses in Africa. He retains his existing role as manager of the African desk for Societe Generale Private Banking Switzerland.

Gonzague de Cerval becomes head of the Middle East and Africa desk at Societe Generale Bank & Trust in Luxembourg, and Nicolas Métivier is appointed head of Societe Generale’s representative office in Abu Dhabi.

De Cerval and his team at Societe Generale Private Banking Luxembourg will provide Middle East and African clients with tailormade investment solutions to take account of the specific requirements of this client segment. He reports to Francois R Farjallah, deputy head and commercial director of private banking at Societe Generale Bank & Trust in Luxembourg, and will be supervised by Abramo for Middle East clients and by Jean-Paul Rame for African clients.

Métivier will be responsible for supporting the wealth management activities of Societe Generale group in Abu Dhabi. He reports directly to Abramo.

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