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Envestnet targets emerging affluent with WealthBuilder


Envestnet has launched Envestnet WealthBuilder, a programme designed to offer low-minimum investment accounts for advisers to target the emerging affluent and deepen their multi-generation client base.

Envestnet now offers one of the lowest investment minimums in the industry for access to managed accounts. 

According to Envestnet, many advisers have sought a low-minimum account option to attract new clients who may be just starting out on their wealth-building plan and are only beginning to accumulate investable assets. There are also advisers who need professionally managed products they can use with relatives of their existing clients in order to engage in multi-generational investing.

Through Envestnet WealthBuilder, a broader group of investors can now gain access to diversified, managed portfolios of ETFs and mutual funds with exposure to almost every sector and industry, as well as fixed income strategies, international indices, commodities and even currencies.

"Envestnet WealthBuilder is the first programme of its kind for advisers," says Brian Lewis, senior vice president, strategic partnerships, Envestnet. "The lower asset threshold finally allows advisors the opportunity to provide outsourced, diversified investment management to their clients for as little as a USD10,000 investment. While some firms that have dropped their minimums to USD25,000, this level of access has never been available before."

The Envestnet WealthBuilder programme offers four product suites from Russell Investments, Wilshire Associates, Vanguard and Envestnet│ PMC.

The available portfolios and strategies include:
• Russell Model Strategies: 10 globally diversified, asset-allocated portfolios (five core and five tax-managed) aimed at addressing wide-ranging investment needs, including risk tolerance and tax sensitivities.
• Wilshire Allocation Builder Portfolios: Five strategic asset-allocation portfolios designed to provide diversified exposure to important global opportunities and high quality managers.
• Vanguard Core Portfolios: Six ETF-based models (conservative growth, aggressive growth and two each of moderate growth and capital preservation) made up of broadly diversified, low-cost Vanguard exchange-traded funds.
• The PMC Select Portfolios: Seven portfolios available across the risk frontier in both strategic and dynamic styles, with an optional dynamic overlay available at no extra charge.

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