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World’s first image right application is made in Guernsey


The first ever application for the registration of an image right has been made in Guernsey.

The States of Guernsey passed the image rights legislation last week with applications for registrations granted from 3 December 2012.

This is the first law of its kind in the world and places Guernsey at the forefront of image rights’ development and protection.

Carey Olsen’s intellectual property team, led by advocate Elaine Gray (pictured) who is assisted by advocate Wendy Lewis, filed the first application for the registration of an image right for corporate and personal branding specialist Lesley Everett of Walking TALL International.

Gray, who was extensively involved in reviewing the draft legislation, says: "Guernsey has shown agility and pioneering spirit with the introduction of this legislation.

"It marks a new and separate branch of intellectual property law never seen before. Carey Olsen has been significantly involved in the drafting of the law from the outset.

"To be the first law firm in Guernsey to file an application for the registration of an image right is very exciting and the culmination of a lot of hard work. We are currently in discussions with people across a variety of industry sectors and expect to see a good number of registrations being filed in the island over the coming weeks.”

Everett says: "It is a great honour to be the very first in the world to take advantage of the image rights legislation and register my image.

"Having worked on the project in my role as an international personal brand consultant and speaker, it gives me great pleasure to experience the registration for myself and be part of this unique and much-needed legislation to protect an individual’s brand and image.  I have no doubt that this will be a highly popular service with celebrities and high-profile personalities throughout the world and I am thrilled to be part of it."

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