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Regions Bank names Prudential as provider of wealth technology platform

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As part of its efforts to expand financial management solutions for affluent individuals and institutional clients, Regions Bank has signed an agreement naming Prudential its provider of an integrated wealth technology platform.



Through the Regions Open Architecture solution, Regions Wealth Management clients can now enjoy access to premier investment managers combined with personalised service from Regions Wealth Management.

"As we continue to expand our wealth management solutions we are pleased to introduce the latest in portfolio management and technology to help our clients meet their financial goals," says Bill Ritter (pictured), senior executive vice president and head of the Regions Wealth Management Group. "Through Prudential Wealth Management’s open architecture solution, our clients can select from among the industry’s premier investment managers while continuing to benefit from the local expertise and service provided by Regions."

Under the terms of the agreement, Regions will implement new overlay portfolio management technology and desktop tools, and leverage the investment research services, performance reporting and sales support, offered by Prudential Wealth Management Solutions (WMS).

"Our portfolio management, workflow and consulting services help equip wealth management organisations to more effectively deliver their objective investment advice while meeting the unique needs of individual clients," says Gavin Spitzner, senior vice president of business development of WMS.

WMS provides services to help financial firms envision, design, and implement their wealth management offerings and help optimise their workflow to improve growth and profitability.

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