Amundi has created a dedicated global business line in a move designed to strengthen its relationships with external distributors globally.
Amundi currently manages EUR160bn on behalf of banking networks, third-party distributors, private banks, platforms and fund selectors.
Pascal Blanqué, head of institutional investment and third party distributors of Amundi, says: “Amundi’s key strategic objectives are twofold: to reinforce its leading position as a provider of savings solutions to partner networks, and to pursue its business development initiatives with both institutional clients worldwide and third party distributors globally.”
Amundi today serves over 100 million retail clients worldwide. The group offers its partners a range of saving solutions and tailormade associated services, and is now rolling out these services to external distributors.
Laurent Bertiau, deputy head of institutional investment and third party distributors of Amundi in charge of sales and marketing, says: "After 10 years of volatile markets and changes in the regulatory environment, distributors are now looking for a fresh approach to their new needs. By concentrating our experience and expertise in this new business line, we aim to provide a coordinated approach to servicing the specific needs of this type of client."
Appointed last January to strengthen Amundi’s distribution business, Christian Pellis, head of global external distribution, has organised the business line geographically in order to best serve clients. He says: "The business line manages and oversees the efforts of sales forces dedicated to providing solutions to our customers. With 55 professionals around the world (36 in Europe, 14 in Asia, and five elsewhere), it benefits from having an established and experienced sales force, which will be further strengthened with new recruits. Our goal is to provide local support for the specific needs of our customers and major external distributors."
To support the development strategy of its new business line, Amundi has introduced dedicated marketing tools and developed a range of flagship products providing solutions for individual investors seeking to build their wealth with moderate risk. In addition, it has created a new share class to accommodate the European regulatory changes on costs associated with rebates. Finally, Amundi is offering its clients local customer services and training programmes led by fund managers, analysts and other investment experts.