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RevenueShares expands team to support ETF growth initiative


RevenueShares, a division of VTL Associates, has expanded its marketing and distribution staff to support the development and distribution of its existing and future line-up of exchange-traded funds.

Led by incoming head of distribution Steve Cornelius, the assembled team is part of an aggressive push to educate the advisor marketplace on the progression of indexing and the benefits of the RevenueShares strategy that rebalances known indexes by top-line company revenue rather than market capitalisation.
A former divisional vice president at Hartford Mutual Funds, Cornelius has proven skills in growing securities distribution year-over-year and coaching new and veteran sales professionals to increase sales and productivity.
“We are on the cusp of seeing great market demand as more advisors increase their familiarity with the benefits of revenue-weighting. With Steve leading our diverse team of advisor consultants to educate the industry about the superiority of revenue-weighted ETFs, we are confident RevenueShares will quickly attract a greater market share in the US and globally,” says Vince Lowry, president of RevenueShares and chief executive of VTL Associates.
“Since 2008, the RevenueShares family of ETFs has outperformed its market cap weighted counterpart. Our experienced team will work with advisors to help clients with solutions that outperform benchmarks using a fundamentally enhanced passive strategy such as RevenueShares,” says Cornelius.
The marketing and distribution team of advisor consultants has experience with the RevenueShares brand and/or existing relationships with institutions and advisors across the country.
RevenueShares’ three internal and seven external advisor consultants will share the benefit of RevenueShares enhanced index strategy with advisors and partner with advisors to effectively use ETFs within their portfolios.

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