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ING Financial Partners launches wealth management platform to support advisory business


ING US, through its broker-dealer ING Financial Partners, is launching a new wealth management platform for financial advisors and the clients they serve.

The web-based platform will provide an organised view of a client’s complete financial picture.
The new platform will be available in the fourth quarter to the 1,500 investment advisor representatives who are part of the ING Financial Partners network. In addition to meeting the evolving needs of the financial professional, this effort also supports the firm’s growth strategy for its advisory business.
"The new platform consolidates a household’s financial information into one place, making it easier for both the client and his or her financial advisor to see the complete picture, as well as analyse budgets, investments and retirement projections," says Christina Hurley, head of product for ING US retirement solutions individual markets. "We’ve been listening to our financial advisors and are responding with the tools and support they need for their business. We know that their clients need holistic financial planning and this platform can help align their financial plans to their goals."
The platform has two components that help to consolidate, organise and analyse financial information from retirement accounts and various other sources. The first component offers new online capabilities that both the advisor and the client can use independently or together for planning conversations. The second component brings enhanced capabilities for managing their business, including the ability to make financial transactions in a single, integrated environment.
Key benefits and features of the new wealth management platform include:
Ability to fully aggregate various aspects of a client’s savings and personal finances, including retirement and credit card accounts, car payments, mortgages, life insurance and disability coverage through a personalized website;
State-of-the-art trading technology including unified managed account (UMA) and rep-directed turnkey services that include third-party money managers;
Ability to generate a number of financial planning reports that highlight household budgeting, asset amounts, cash flow and other savings;
Ability to upload and store documents such as wills, financial statements, tax returns and reports;
Retirement income analysis that can be adjusted to show outcomes based on changes in savings, age of retirement and number of years in retirement;
Reminders that can be customised based on key triggers, such as a client turning a certain age or a security attaining a certain price or percentage change; and
Privacy features that allow a client to determine whether financial advisors have the ability to view transactions on outside accounts, such as credit cards.
"As the need for financial advice continues to grow, tools that help to deepen relationships and accentuate a financial advisor’s value will be increasingly important," says Andre Robinson, head of advisory business development at ING Financial Partners. "Our new platform will help to increase real-time collaboration with clients. Clients want a complete view of their financial picture at their fingertips, while advisors want tools that help them assess their clients’ financial situation and take action."

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