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Skandia appoints head of investment marketing


Skandia has appointed Alistair Campbell as head of investment marketing.

The role will focus on marketing the Skandia investment proposition both in the UK and internationally, with an emphasis on working with Old Mutual Global Investors and Skandia’s Select partners.
Campbell joins from Standard Life Investments, where he was head of regional client marketing. He has over 20 years’ experience in the asset management, life and pensions industry, having held senior roles previously at Friends Life, Blackrock, Fidelity International and Invesco.
He will report to Michelle Andrews, Skandia’s marketing director.
Andrews says: “I am delighted to be welcoming Alistair to the team, and have no doubt his exceptional experience will help drive our proposition forward. Alistair has spent the majority of his career in marketing and product management roles for both fund groups and life and platform companies. This experience will prove valuable as we look to combine our platform capabilities with our fund group expertise.”
Campbell says: “Having spent over 20 years in the industry, Skandia is a company I have long admired and I am very pleased to be joining the team. We are seeing a period of unprecedented change in the industry and I am very much looking forward to making the most of the opportunities that these changes present.”

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