Bringing you live news and features since 2006 

PUR Investing appointed sub-advisor to Horizons Active Diversified Income ETF


Horizons ETFs Management and its affiliate AlphaPro Management have appointed PUR Investing as sub-advisor to the Horizons Active Diversified Income ETF (HAA).

HAA seeks to provide Canadian investors with a consistent rate of return balanced between current income and long-term capital growth. To achieve its objective, HAA invests in a balanced portfolio which includes exchange-traded funds.
PUR is headed by Mark Yamada, who has over 35 years of experience in asset management.  PUR is a Canadian company focused on building ETF portfolios for individual investors based on proprietary risk optimisation protocols or risk portfolios.
PUR will use a tactical asset allocation strategy seeking to maintain HAA’s risk exposure at a consistent level. PUR will reduce risk during periods of heightened volatility, and increase risk during periods of lower volatility, the objective will be to optimise risk-adjusted returns while maintaining a consistent level of risk.
“We’re very happy to expand our relationship with PUR Investing, which developed our innovative suite of model portfolios using its constant risk strategy,” says Howard Atkinson (pictured), president of Horizons ETFs. “Mark Yamada and the team at PUR have revolutionised traditional asset allocation for retail client portfolios, and we are excited to be able to offer this strategy packaged in a single ETF.”
With a management fee of only 0.70 per cent, HAA is one of the lowest-cost balanced investment funds in Canada as many balanced fund alternatives carry management fees in excess of two per cent.
“PUR’s constant risk approach provides added protection for investors who are concerned about stock market vulnerability and the 30-year bull market in bonds coming to an end,” Atkinson says. “Regardless of what comes first, the portfolio dynamically adjusts to reduce the risk associated with an asset class which has increased in volatility.”

Latest News

News came last night from the US that the SEC has approved CBOE’s proposal to list and trade VanEck’s spot..
Irish domiciled funds surpassed EUR4.3 trillion AuM (Assets under Management) at end-March 2024, a 15 per cent increase in net..
European white label ETF platform, HANetf, has announced its total assets under management (AUM) has now exceeded USD4.31 billion...
New research from European ETF provider Tabula Investment Management shows investors are expecting improvements in ESG from the gold mining..

Related Articles

Timothy Rotolo, Range Funds
In 2023, Timothy Rotolo launched his business, Range Fund Holdings, the parent company for Range Indices and Range ETFs, followed...
Dan Miller, IQ-EQ
With just over a week to go till T+1 settlement begins in North America, Canada and Mexico, time is of...
Emily Spurling, Nasdaq
Last October’s ETF Express US Awards 2023 found Nasdaq winning Best Index Provider – ESG ETFs and Best Index Provider...
Vinit Srivistava, MerQube
Index provider, MerQube, launched in 2019, with the aim of providing a “technology-driven answer to the most complex, rules-based investment...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by