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ETF Issuer Solutions launches distribution platform for alpha managers


ETF Issuer Solutions (ETFis) has launched an exchange-traded fund services platform. 

The firm’s technology-driven ETF services model includes the “exemptive relief” and series trust framework required to launch new ETFs and a next-generation fund distributor to manage sales, marketing, and compliance.
William Smalley, president of ETFis, says: “The one-stop ETFis platform reduces barriers to entry for both emerging and established managers, minimises operating inefficiencies, and allows our investment manager clients to focus on what they do best – generating alpha.” 
The core of the platform is the firm’s wholly-owned subsidiary, ETF Distributors, the first fund distributor designed specifically to support exchange traded funds.  ETF Distributors has developed patent-pending intermediary attribution technology that will allow the firm to precisely identify shareholders. 
Smalley says: “In an increasingly crowded ETF marketplace, effective distribution is just as important as a sound investment thesis.  We believe our approach to sales and marketing, along with our attribution technology, has the makings of a true game-changer for ETF distribution.”

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