ETF Issuer Solutions (ETFis) has launched an exchange-traded fund services platform.
The firm’s technology-driven ETF services model includes the “exemptive relief” and series trust framework required to launch new ETFs and a next-generation fund distributor to manage sales, marketing, and compliance.
William Smalley, president of ETFis, says: “The one-stop ETFis platform reduces barriers to entry for both emerging and established managers, minimises operating inefficiencies, and allows our investment manager clients to focus on what they do best – generating alpha.”
The core of the platform is the firm’s wholly-owned subsidiary, ETF Distributors, the first fund distributor designed specifically to support exchange traded funds. ETF Distributors has developed patent-pending intermediary attribution technology that will allow the firm to precisely identify shareholders.
Smalley says: “In an increasingly crowded ETF marketplace, effective distribution is just as important as a sound investment thesis. We believe our approach to sales and marketing, along with our attribution technology, has the makings of a true game-changer for ETF distribution.”