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Henderson rolls out global rebrand


As Henderson Global Investors approaches its 80th anniversary, the group has launched new branding that aims to better capture its investment heritage and expanding global footprint.

Henderson has enhanced its global footprint and distribution reach in recent years, through organic growth and selective acquisitions in the UK and across the globe.
In a bid to capitalise on the group's evolution, and to widen the brand's appeal to sophisticated investors, Henderson has unveiled new visual branding.
Alongside growth in the UK, continental Europe and the US, Henderson has continued to gain traction in a number of new markets – most recently in Latin America and Israel. The group is also building up its Australian asset management business and continuing its expansion in Asia.
Andrew Formica, Henderson Group chief executive, says: "We have laid the foundation for global growth over the past few years by streamlining and simplifying the business. This has resulted in us increasing our presence in international markets, both in terms of distribution and investment capability. 
"We now have a clear strategy to grow our global distribution capabilities and position the firm as a high-quality asset manager, offering first-rate products and services to a global audience. Our brand must reflect the trust, quality and delivery we promise."
Rob Page, Henderson global head of marketing, adds: "Our business strategy remains dedicated to our valued clients, serving both retail investors and institutions across global markets, with our international business a key driver of growth. The changes to our visual identity are the first phase of the development of our brand to appeal to this increasingly sophisticated, global client base.
"The second phase of the rebrand will see the evolution of our core positioning: Knowledge. Shared. We are developing an industry-leading communications proposition, in conjunction with a number of major clients, which we believe will really deliver on our philosophy of putting our customers first."

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