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Strawberry Invest launches as low cost investment platform for private investors


A new online direct to consumer (D2C) investment platform, Strawberry Invest, has launched providing private investors with a simple, low cost way of investing.

Strawberry aims to make investing accessible to a wide range of people through a user-friendly platform and simple educational material.
Strawberry Invest is for those who would like to start saving and investing, or for people who already invest online and would benefit by transferring to a lower cost and more straightforward platform.
Investments can be held within a general investment account, stocks and shares ISA and a self-invested personal pension. An account can be opened with a lump sum of GBP1,000 or regular contributions of GBP100 monthly for the first year.
Strawberry allows investors unlimited free unit trust and OEIC trading from a wide range of over 1,500 ‘clean’ share class funds. For ETFs, investment trusts and share dealing, investors will be charged GBP12.50 per trade.
James Priday, managing director, Strawberry Invest, says: “Strawberry’s aim is straight forward: to provide investors with a simple and low cost platform to control their investments.
“With the right information, accessible online technology, and a more interactive form of saving, i.e. investing, people will put more money away for their future. The key is to make saving both simple and interesting. We believe that people with simpler affairs should have the tools and information to manage their own savings and investments.”

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