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Reality Shares adds five sales and analysis staff


San Diego-based exchange-traded fund index firm Reality Shares has recruited five more industry professionals.

Thomas Gatto, Christopher McHeffey, Travis Vincent and Jeffery Ganis join as regional sales directors, while Naim Abdullah joins the firm as a senior analyst.
“Reality Shares is committed to bringing investors a truly differentiated means to link investment performance directly to company performance,” said Eric Ervin, co-founder, CEO and president of Reality Shares. “With this group of strategic hires, we are extremely well positioned to help investors solve the disconnect between corporate fundamentals and stock prices so they may realize returns based on how companies actually perform while tuning out the market noise.”
Gatto brings 25 years of experience in progressive sales, marketing and management for institutional investors, family offices, ultra-high-net-worth investors, banks and both independent broker-dealers and wirehouses in the eastern US. He was previously head of advisor relations for Gotham Asset Management, directed Northeast division sales for BlackRock Investment Management, and served as vice president at PimcoAllianz Investments.
McHeffey spent 15 years with UBS Wealth Management/UBS PaineWebber, ultimately serving as the group’s first head of private wealth sales strategy and execution. This was followed by several years representing BlackRock/iShares ETF product and implementation strategies as the firm’s business development officer.
Ganis was co-founder and managing partner of Gibraltar Futures, where he oversaw all firm operations including risk management and the establishment of exchange relationships.
Vincent, also co-founder and managing partner, was responsible for the firm’s marketing and advising clients on commodities portfolio construction.
Prior to Gilbraltar, Ganis and Vincent worked together at Van Buren Partners and its successor, TradeMaven Group, a proprietary futures commission merchant and futures trading software provider the team co-founded in 2004.
Abdullah brings over seven years of financial industry experience in portfolio management, market-making and trade execution. Prior to joining Reality Shares, Abdullah served as a portfolio manager and consultant for several hedge funds where he primarily focused on the development and execution of ETF and index arbitrage trading strategies.

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