Skandia has launched informer, a website for financial advisers offering access to a range of technical support and financial planning information.
The site replaces Skandia’s long running adviser publication of the same name and will shortly be available as a mobile app.
The site offers access to technical commentary from Skandia’s financial planning experts, alongside up-to-date fund statistics and an industry event calendar.
The informer site is available to UK and offshore advisers and, by personalising their profile, allows advisers to create their own fund lists and highlight the content most relevant to their business and clients.
The range of historical and new materials available includes the specialist tax and financial planning support that was previously housed within Skandia’s ‘Knowledge Direct’ website. Advisers can also sign up for e-mail alerts and will be able to access the brand new app on their mobile devices.
Michelle Andrews, marketing director at Skandia, says: “Skandia has always prided itself on the technical support it offers advisers and the launch of informer demonstrates our commitment to this. The online library is packed full of technical documents covering a wide range of financial planning areas. By visiting this free website, advisers and paraplanners can quickly access the technical information most relevant to them when advising or addressing client planning needs.
“It is also collaborative– we will host content from advisers and we will closely track what’s most popular, in order to guide future content ideas.”