Aviva has appointed Andrew Brem as chief digital officer (CDO), reporting to Mark Wilson, Aviva’s chief executive officer.
In this new role, Brem will drive Aviva’s group-wide digital transformation, including product innovation and development through data analytics, customer insights and risk management; direct distribution, interactive communication and claims handling; and marketing and branding across social media and the mobile internet.
From 2012 to 2014, Brem was managing director, commercial and product development at British Gas.
Prior to British Gas, Brem held various leadership roles at Carphone Warehouse including managing director, multichannel ecommerce and services, and senior positions at ASDA and McKinsey.
Wilson says: “Andrew is an exciting addition to the leadership team and will ensure Aviva delivers its ‘digital first’ strategy. The insurance industry punches below its weight when it comes to digital propositions that customers are looking for. Coming from outside the insurance industry, Andrew will bring a fresh perspective. I am confident he will drive Aviva’s digital transformation.”
Brem says: “I am thrilled to be joining Aviva – a strong brand committed to becoming a truly digital insurer. We’ve all seen how technology has changed the way we live our lives; from buying groceries online to controlling our heating from anywhere with an app. Now is the time to bring the digital revolution to insurance; transforming the way people can buy and use our products every day.”