Increasing demand for Standard Life Investment’s (SLI) range of 25 MyFolio funds has pushed assets under management through the GBP5bn mark.
The range of funds witnessed net sales of GBP760m during the first half of 2014 alone, reflecting the continued demand from investors and their advisers for the risk based investment strategies.
Iain Mcleod, investment specialist for the MyFolio range, Standard Life Investments, says: “We launched the MyFolio fund range in October 2010 in order to help advisers and their clients in the post RDR environment. Clearly the strength of demand to date shows that investors are engaged with the benefits a tailored suite of risk managed investments can bring. Importantly, the funds are delivering on what they set out to do which is to deliver returns commensurate with the level of risk selected. When this is combined with the ability to access some of the best fund management styles and leading managers in the market, the overall proposition offers investors a compelling solution for their investment needs.
“We are frequently asked how the new business is split over the different ranges and it is interesting to note that over the last year there has been a shift in popularity towards the MyFolio Managed Funds, which are now the largest contributors to new business. These funds invest primarily in Standard Life Investments’ funds so we believe this is a strong endorsement of the quality and breadth of offering available from Standard Life Investments. More recently, there has also been an increased interest in the income funds which is a trend we would expect to continue as a result of the improved flexibility for generating income in retirement.
“Our commitment to this market can be evidenced by the fact the analyst team now comprises eight members, further bolstering our reach and ability to select the best funds in the market. When combined with our robust investment process and a market leading product suite we believe MyFolio will continue to appeal to investors over the coming years.”