Succession Resource Group (SRG) has formed a strategic alliance with Financial Advocates (FA), an advisor services firm based in Olympia, Washington.
The newly formed alliance will bring the goals of SRG and Financial Advocates together by helping FA advisors acquire, merge or partner with more external practices.
The alliance will also help FA as a firm by retaining more of their existing advisors and assets through SRG's consulting, resources, information, and reduced fee structure.
Gary Campbell, founder and CEO at Financial Advocates, says: “We are committed to helping ensure our advisors have the resources they need to grow their firms and transfer the relationships they've built with clients to their successors. We see succession planning as a critical part of both our advisors' long-term success, as well as for our firm. That is why we have partnered with SRG."
David Grau Jr, founder and chief executive of SRG, says: "At the end of the day, the work we do with advisors as succession planning consultants is not about a transaction, it's about a transition of trust. We are pleased to have Financial Advocates as a partner because they are committed to helping their advisors build better businesses and are committing resources to make sure their advisors are building businesses that will be able to serve multiple generations of clients. This is a key element to being a successful acquirer in today's marketplace."