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ProShares names Morgan Gold as head of marketing


ProShares, a provider of alternative exchange-traded funds, has appointed Morgan Gold as managing director and head of marketing.

He will report to ProShares chairman and chief executive officer Michael Sapir and serve on the company’s executive management team.
“Morgan’s proven track record of leading strong brands makes him an outstanding addition to our organisation,” says Sapir. “We look forward to his leadership as we continue to help our investors and distribution partners build better portfolios.”
A financial services veteran with more than 15 years of experience, Gold will oversee all aspects of marketing and communication activities at ProShares. He will be based in the company’s Bethesda, MD headquarters.
Gold most recently served as vice president and head of global brand and advertising at TIAA-CREF. He also oversaw the firm’s direct-to-consumer marketing efforts. Previously, he was the director of brand strategy at The Hartford Financial Services Group. 

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