Bringing you live news and features since 2006 


ETF flows stay positive in September reaping USD15.5bn


Exchange-traded fund flows remained positive in September attracting USD15.5 billion, according to the latest issue of the Cerulli Edge – US Monthly Product Trends.

This contrasts with mutual fund which assets dipped 3.3 per cent from August to September, and sustained outflows of USD5.7 billion, with taxable bond (-USD13.9 billion) and US equity (-USD11.4 billion) asset classes enduring the greatest outflows.

Based on Cerulli's recent survey of marketing executives, building brand is the most important initiative, rated 4.1 on a scale of 5.0 for marketing-related top initiatives. Three-quarters of large firms (assets of more than USD100 billion) say they are building brand through coordination of communication across marketing collateral and websites while maintaining the same look and feel (colors and design scheme). The same percentage of small to medium firms report that they have a major firm initiative to build brand through all communications emanating from the firm. 
According to a recent survey on digital tools, social media, and websites, both large and small to medium asset managers frequently use social media to communicate with advisors and other intermediaries. While individual broker/dealer policies regarding social media vary greatly, broker/dealers should leverage their entire firm for integration, not isolate social media into separate groups. This integration prevents content from either falling short of investor interest, or not reaching its targeted audience.

Latest News

REX Shares has announced a strategic reorganisation that integrates its REX Shares, MicroSectors, and T-REX products, as well as REX..
Allspring Global Investments writes that as it builds an investment platform for the future, it has filed for exemptive relief..
LSEG Lipper writes that ETF promoters in Europe enjoyed estimated net inflows (+EUR25.1 billion) for May 2024...
The European Fund and Asset Management Association (EFAMA) has published its 2024 industry Fact Book, which includes a foreword by..

Related Articles

Marcus Wayerer, Franklin Templeton
Franklin Templeton says that emerging markets are navigating a tricky environment at the moment, due to factors such as the...
Matt Barry, Touchstone Investments
Back in 2022, Cincinnati, Ohio-based Touchstone Investments launched its first four ETFs, having previously been predominantly a mutual fund company....
CN Tower, Toronto
The winners were announced in the second ETF Express Canadian awards at the event held at The Quay in Toronto,...
Darren Jordan, Komainu
Custody specialist, Komainu, was launched in 2018 as a joint venture between Nomura, digital-asset investment manager, CoinShares and blockchain business,...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by