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Questrade launches wealth management service for Canadians


Questrade has launched Portfolio IQ, a new offering that aims at making wealth management as a service for all rather than exclusively wealthy clients.

Portfolio IQ introduces the online delivery of professionally and actively managed investment portfolios at an ultra-low fee. For the first time, Canadians can get a customised investment portfolio created for them entirely online and have world-class money minds actively managing their investments.
"We are offering this service because we believe all Canadians — not only the wealthy — deserve every chance to build wealth," says Edward Kholodenko, President and CEO of Questrade Financial Group. "With the typical wealth management model, you need CAD250,000 to CAD500,000 thousand of investable assets – just to start. We dramatically reduced that – a dollar to open an account and CAD2000 to get a customised portfolio. This is an entry point just about anyone can afford. It's the democratisation of investing."
With Questrade Portfolio IQ, investors can go online 24-7 and answer a few simple investment questions about their goals, time horizon, and tolerance for risk. Within minutes, an investment portfolio is created for them. Professional portfolio managers actively manage, monitor and rebalance the portfolio, giving the account owner the added comfort that their investments are taking advantage of market opportunities.
"The portfolios are created and are available entirely online, so if our client is 100% satisfied with logging in to create and view their account, it's all there. And if the client wants to talk with a portfolio manager? No problem. We are available by phone or they can make an appointment and we'll chat when it's convenient for them. It's all about being available to Canadians how they want," says Kholodenko, who also emphasises that accounts with the Portfolio IQ service are managed by professional investment managers: "There are real people guiding the investments, making sure the portfolio is at peak performance. This means our clients can relax and focus on other life priorities knowing that we're always on it. Everyone should have access to low fee portfolios that are managed by professional portfolio managers, not robots."


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