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Sterling Capital launches Behavioral International Mutual Fund


Sterling Capital Management has launched the Sterling Capital Behavioral International Equity Fund, which will be offered in three share classes: Class A (SBIAX), Class C (SBIDX) and Class I (SBIIX).

The fund will be managed by Sterling's Behavioral Finance Team headed by co-portfolio managers Robert W Bridges, CFA, and Robert O Weller, CFA.
The Sterling Capital Behavioral International Equity Fund offers investors a seasoned management team that believes successful management is possible by understanding and capitalising on the psychology that drives many investment decisions. The team believes its behavioural finance investment process identifies and captures valuation and momentum anomalies in the marketplace.
"As investors and advisors become more familiar with the concepts of behavioural finance, it has become imperative for us to provide investment solutions that transform those concepts into practical application," says John McAuley, CIMA, head of intermediary distribution for the firm. "The Sterling Capital Funds now has three behavioural finance mutual funds to help our clients navigate this complex and noisy investment environment."
The new international fund focuses on developed markets outside the United States and Canada. The firm believes investor behaviour is similar across geographies, and developed international markets are a natural extension to a time-tested behavioural-finance investment philosophy and process.
McAuley added, "We believe this new fund along with the other two behaviourally driven funds – Sterling Large Cap Value Diversified Fund (BBISX) and Sterling Small Cap Value Diversified Fund (SPSCX) – offer investors something truly different: a process that capitalises on several collective investor biases."

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