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ETF manager Vident Investment Advisory begins trading in New York office

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Vident Investment Advisory (VIA) has now begun ETF management from a new office in New York. VIA provides asset management and sub-advisory services for index-based assets. 

Vident Financial established VIA earlier this year in an effort to improve trading efficiencies and better control costs associated with their ETFs. VIA plans to trade funds for Vident Financial as well as other third-party funds. 

“We started Vident with an ethos of placing the interests of investors first, and that’s exactly what shapes every decision we make. Beginning to trade our own funds will allow us to keep a close watch on the trading. It will also keep our overhead and expense ratios lower,” says CEO and co-founder Nick Stonestreet. 

Leading the new company is Denise Krisko, who has over twenty years of index management experience, as well as an expertise in ETF management. She has served in various leadership roles with Index Management Solutions (IMS), Mellon Capital Management (MCM), Bank of New York (BNY), Northern Trust and The Vanguard Group. 

“Vident’s principles are embedded into every aspect of their business plan, which is something I admired and was drawn toward. I am very excited to bring my experience in ETF management to my new role at VIA and hope to benefit the investors as we run the company with excellence,” says Krisko. 

Vident Financial’s index strategies and ETFs seek to utilise time-tested economic and investment principles to identify environments where human productivity can thrive long-term. Their various metrics are incorporated into rules-based processes, which helps to limit the emotional decision-making bias present in many active strategies. After only fourteen months, Vident Financial has quickly garnered $1.26 Billion in assets under management (AUM) through their three ETFs. 

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