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Lucia Capital Group appoints Tiy O’Neal as President of Lucia Securities


Lucia Capital Group has named Tiy O'Neal President of Lucia Securities, LLC, the Firm's broker-dealer platform, effective immediately. 

O'Neal – who most recently served as Chief Operations Officer of First Allied Securities, an independent broker-dealer – will report directly to Derek Bruton, CEO of Lucia Capital Group.

Derek Bruton, CEO of the Firm, says: "We are delighted to welcome Tiy O'Neal to Lucia Capital Group's senior management team. Tiy is a widely recognised industry veteran and talented leader whose decades of achievements within the independent broker-dealer space make her the perfect addition to our rapidly expanding organisation. The addition of Tiy to Lucia Capital Group's leadership reflects our Firm's growth trajectory. We are committed to building our Firm through organic growth, business acquisitions, and investment management distribution in order to become one of the leading financial services companies in the nation, and Tiy will play a vital role in this mission."

In her new position, Tiy O'Neal will lead the day-to-day operations of Lucia Securities, LLC, which supports the commission-based work of the Firm's twenty-seven financial advisors. In addition, Ms. O'Neal will play a senior role in the Firm's client service efforts and lead its Transition Team, which works to integrate the Firm's acquisitions of registered investment advisory firms.

O'Neal says: "I have been familiar for many years with Lucia Capital Group and its unique value proposition within the industry, having worked extensively with Ray Lucia Jr. and the Firm when they were one of the top advisor groups at First Allied. I am excited to join forces with Lucia Capital Group as the Firm embarks upon a new chapter of accelerated growth under a strong leadership team, a talented and experienced group of advisors, and a formidable acquisition and distribution strategy."
Prior to being Chief Operations Officer at First Allied Securities, where she worked for approximately twenty years, O'Neal held various senior executive roles within the financial services industry, serving as the President of both Western Securities Clearing Corp., a provider of clearing services to broker-dealers, and Tradewell Discount Investing, a provider of online investing capabilities to end clients and investment advisors.

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