Bringing you live news and features since 2006 

SunLife appoints Jones to lead protection business

RELATED TOPICS​

Mark Jones, previously Head of Protection at LV= is to join SunLife from 1 June to lead the development of the company’s protection retail business.

With over 27 years’ experience in the financial services industry, Jones has been Head of Protection at LV= since 2009, where he was responsible for their successful innovation in the protection market with products including Sick Pay and Short Term Income Protection. Prior to that, Mark was Head of Protection Marketing for Friends Provident (2000-2009) and held senior roles at Abbey Life (1987-2000). 

Jones’s role as Protection Director will report to SunLife’s managing director Dean Lamble, who says: "I am delighted with our appointment of Mark. He is a highly respected industry leader in protection with a great degree of passion to change the way consumers are engaged and served in the protection market. SunLife sees protection as one of its core focus areas for the future and is already seeing success in its recently launched direct-to-consumer offerings."

In his new role at SunLife, Mark will be responsible for further enhancing SunLife’s market share in the UK’s growing protection industry.

“I’m thrilled to be joining a company with such an impressive history and bright a future as SunLife,” says Jones. “Its focus on developing innovative propositions with straightforward, affordable and rewarding products, plus simplified customer journeys that give people the ‘retail experience’ they want is what really resonates with me. I believe this focus will enable  SunLife to engage with new protection customers and take a bigger slice of an enlarged UK protection market – and I’m excited to be part of that.”

SunLife has recently undergone a successful rebrand and repositioning since Lamble took over as Managing Director in 2012 to take advantage of the growing need for direct-to-consumer retail experiences in financial services.

Latest News

Morningstar has published a review of the European ETF market for the first quarter 2024, which finds that it gathered..
ETF data consultant ETFGI reports that assets invested in the global ETF industry reached a new record of USD12.71 trillion..
Calastone has published an ETF white paper which examines several of the processes that take place across the lifecycle of..
Adapting product lines to fit into changing methodologies and meet shifting demand is essential to remaining relevant in the industry..

Related Articles

ETFs
US ETF issuers of active ETFs are facing an increase in fees from the big custodian firms, such as Charles...
Taylor Krystkowiak, Themes ETFs
Themes ETFs opened its doors in December 2023, with an introductory suite of 11 ETFs – seven thematic and four...
Konrad Sippel, Solactive
At the end of March, financial index specialist, Solactive, published its 2024 annual report on future trends.  ...
Lorraine Sereyjol-Garros, BNP Paribas
Following changes to the French Monetary and Financial Code and of the French market authority AMF’s General Regulation, it is...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by