Mark Jones, previously Head of Protection at LV= is to join SunLife from 1 June to lead the development of the company’s protection retail business.
With over 27 years’ experience in the financial services industry, Jones has been Head of Protection at LV= since 2009, where he was responsible for their successful innovation in the protection market with products including Sick Pay and Short Term Income Protection. Prior to that, Mark was Head of Protection Marketing for Friends Provident (2000-2009) and held senior roles at Abbey Life (1987-2000).
Jones’s role as Protection Director will report to SunLife’s managing director Dean Lamble, who says: "I am delighted with our appointment of Mark. He is a highly respected industry leader in protection with a great degree of passion to change the way consumers are engaged and served in the protection market. SunLife sees protection as one of its core focus areas for the future and is already seeing success in its recently launched direct-to-consumer offerings."
In his new role at SunLife, Mark will be responsible for further enhancing SunLife’s market share in the UK’s growing protection industry.
“I’m thrilled to be joining a company with such an impressive history and bright a future as SunLife,” says Jones. “Its focus on developing innovative propositions with straightforward, affordable and rewarding products, plus simplified customer journeys that give people the ‘retail experience’ they want is what really resonates with me. I believe this focus will enable SunLife to engage with new protection customers and take a bigger slice of an enlarged UK protection market – and I’m excited to be part of that.”
SunLife has recently undergone a successful rebrand and repositioning since Lamble took over as Managing Director in 2012 to take advantage of the growing need for direct-to-consumer retail experiences in financial services.
