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Credibility Capital launches online lending platform for small business owners


Credibility Capital, a marketplace lender focused on prime credit small business borrowers, has launched its online lending platform at 

New York-based company seeks to close a critical gap in small business lending, providing affordable financing solutions to businesses many of which are too small for traditional banks and are frequently pushed to more expensive financing solutions that are not commensurate with their credit profiles.

“We are filling a void in the small business financing landscape that took shape in 2008 with the pullback of bank lending,” says Brett Baris, President of Credibility Capital. “Because of our partnership model, we can drive down borrower acquisition costs and pass on the savings to small businesses while at the same time delivering an attractive return to our institutional investors.”

Credibility Capital uses proprietary underwriting and insight to match businesses with lending capital sourced from institutional investors including hedge funds, banks, family offices, and insurance companies to fund loans. The Credibility Capital Risk (CCR) Score incorporates a range of data to assess the creditworthiness of the prospective business, assign an interest rate, and match the borrower with an institutional investor. The CCR Score takes into account factors including credit history and payment data, as well as key merchant data, to help assess risk and make quick lending decisions. Loans range from USD10,000 to USD150,000.

To source prospective borrowers, Credibility Capital has partnered with Dun & Bradstreet Credibility Corp., a leading provider of credit services for businesses. Dun & Bradstreet Credibility Corp engages with over 50,000 businesses each month, helping those businesses achieve a range of goals including access to financing and capital.

Access to financing remains a primary challenge for small businesses seeking to grow. In its Q1 2015 Private Capital Access survey, performed in partnership with Pepperdine University, Dun & Bradstreet Credibility Corp. found that approximately two-thirds of businesses surveyed found it challenging to raise equity financing (63%) and debt financing (61%), and businesses with revenue under $5 million reported a success rate of only 35% for traditional bank loans, an 8% decline from Q4 2014.

Credibility Capital is led by Brett Baris who has over 17 years of experience in growth capital investments in business and financial services. He is joined by Chief Operating Officer Mark Rambler who comes from Fortress Investment Group, a leading global investment management firm.

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