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New independent advisory firm launches


City Noble, a new independent pensions and investments advisory firm, which aims to put the power back in the hands of trustees and institutional investors by restoring impartial advice, has launched.

The new venture, set up by senior industry figures, including Ian Maybury, Paul Craven, Eamonn O’Connor, William Bourne and Alexandra Noble, provides a full range of investment advisory and governance services to pension schemes, charities, endowments and other institutional investors. City Noble Directors already advise clients with over GBP80 billion under management.
The firm has been created in response to a growing need for pure advisory services in the marketplace as trustees face conflicting advice around governance, investments and risk amid an ever more complex legislative environment.
All founding directors have a substantial track record in pensions and institutional investment. Their expertise encompasses investment consulting, asset management, actuarial and wider pension advice, as well as behavioural economics.
Noble says: “City Noble’s founding principles are independence, integrity and insight. We want to ensure that trustees and other institutional investors make better decisions for the members.  The insight we can provide from an impartial and genuinely independent viewpoint allows us to add value to the process.”
“There is a great need for independent advice around investment strategies in a sector where consultants are increasingly conflicted. Trustees and employers need truly independent insight that is not constrained by house views, themselves a product of the solutions consultants wish to sell. Our aim at City Noble is to offer a level of client care, objectivity and independent thinking increasingly lacking in the sector.”

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