Bringing you live news and features since 2006 

grey umbrella

BMO Financial Group unveils new wealth management brand


BMO Financial Group has launched BMO Wealth Management, a new umbrella for its wealth management businesses.

The launch aligns all of BMO's existing wealth lines of business under one global wealth management umbrella. It will serve as a catalyst to rethink the way BMO Financial Group helps Canadians manage change and their finances.

"The relationships we have with our clients and their families are deeply personal and often span generations," says Gilles Ouellette, President and CEO, BMO Wealth Management. "Clients see all aspects of their financial life as interconnected. Introducing BMO Wealth Management allows us to go to market as one united voice, helping us build on the very strong momentum we've had over the past number of years."

At the core of the new brand's promise is a commitment by BMO to help clients "turn change into opportunity".

"We know that life events and market changes can often act as catalysts for clients to consider changing their approach to wealth management," says Betsey Chung, Chief Marketing Officer, Canadian Banking & Wealth Management, BMO Financial Group. "BMO is here to help by turning change into opportunity."

The launch of BMO Wealth Management will be supported by a multi-faceted ad campaign which will appear across all customer experience platforms and webpages.

The campaign tells the stories of clients going through significant life changes – newly single, ageing parents, kids returning after university and changing market conditions to name a few – and showcases how BMO Wealth Management can help clients turn those changes into opportunities for greater financial success and peace of mind.

Latest News

Saving and investing app, Moneybox, has doubled the number of ETFs available on the platform, in the light of ‘growing..
Global X ETFs has announced the appointment of Ryan O'Connor as its Chief Executive Officer effective as of April 8, 2024. ..
Value-driven structured credit investing firm, Angel Oak Capital Advisors, LLC, has announced the completed conversions of two of its mutual..
Confidence in the continuing strength of bitcoin and Ethereum is driving wider interest in altcoins and other digital assets, according..

Related Articles

Graham MacKenzie, Toronto Stock Exchange
The evolution of ETFs has been a multi-decade experience for Toronto Stock Exchange says Graham MacKenzie, managing director, Exchange Traded...
Frank Koudelka, State Street Global Services
ETF data provider and ETF Express data partner, Trackinsight, has published its Global ETF Survey 2024 Report: ‘50+ Charts on...
Matteo Greco, Research Analyst at Fineqia International writes that bitcoin (BTC) ended the week at approximately USD52,150, showing a notable...
US Distribution Awards trophies
The winners of the first US ETF Distribution Awards at the Exchange conference, hosted by ETF Express and sponsored by...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by